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Do you really know what you want?

August 10, 2010
Something I wrote for my friends over at Business Zone

Recently I have become completely obsessed with usability. For my day job I am a product guy, my company produces ecommerce software, so the decisions I make have some fairly huge implications for our user-base, both new and old. So with all that in mind you might think my new found obsession is a good thing? Well it is, largely, but I have discovered a downside.

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